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L’Oreal Melbourne Fashion Festival: The Front Row Project

March 11, 2012

Georgia's beautiful studio at the Nicholas Building

Georgia McCorkill once worked designing wedding dresses, so if anyone can alter under pressure, it’s her. But she’s set herself a pretty challenging project for L’Oreal Melbourne Fashion Festival.

Set up in a studio adjacent to Mattt bags in the Nicholas Building, Georgia has a handful of beautiful pieces. She styles and alters each garment for various front row fashionistas, who return the garment the next day to be reinvented for another wearer. It’s called The Front Row Project. A board on the wall tracks the adventures of each piece.

Georgia has long focused on occasion wear as an opportunity for more sustainable consumption. Her pieces are made from upcycled wedding dress off-cuts and tend to be free-flowing and not too structured. After all, do you really need a boned corset to stand around? Georgia’s draped pieces are not only gorgeous, but appropriate for special occasions – elegant, sophisticated, and not taking up more resources than are required.

I was lucky enough to snaffle one of Georgia’s pieces to wear to the Penthouse Mouse Shows. The top had a deep V in the back, and Georgia stitched in a modesty panel with her trademark silver thread. It was a joy to wear on a hot night and received plenty of compliments. Thanks Georgia!

A board shows different pieces and their adventures.

The top - pre-alteration

Snip snip

Georgia at work

The back detail - thanks Cheryl Lin (BusiChic) for this pic!

I’ve posted a bunch more photos here.

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4 Comments leave one →
  1. Girlbug permalink
    March 11, 2012 10:25 pm

    What a gorgeous pic Lou!! Beautiful x

    • LouPardi permalink*
      March 11, 2012 10:28 pm

      Thanks! Helps to have an amazing designer and a fab photographer! x

  2. March 11, 2012 11:27 pm

    I said it on the night and I’ll say it again: YOU LOOK HAWT, LOU PARDI! xx

    • LouPardi permalink*
      March 11, 2012 11:56 pm

      Thanks Cheryl Lin! You take a mean picture! xx

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